How 4Point is Breaking Home Ownership Barrier Across Africa by Wale Olayanju
One of a few Nigerian business leaders whose tenacity and innovative thinking have set them apart as is Wale Olayanju, CEO, 4Point Property, one of Nigeria’s property development companies making a significant stride in creating affordable eco-friendly homes.
An alumnus of the University of Ilorin and the Lagos Business School, as well as management skills acquired from the Metropolitan School of Business and Management (United Kingdom), Marcforte Business Consulting, Wale is an astute business professional with over 13 years’ experience across construction, sales, communications and brand management among others. He was conferred Doctor of Science (D. Sc. Hons) Degree in Property Management & Estate Development by European American University in Republic of Panama in 2021. A consummate professional with a passion for excellence, Wale also doubles as the CEO of The Amari and Errandpadi Logistics.
Growth Strategies at 4Point Property
We are customer-centric and result driven. Our vision remains on creating value, from providing land ownership opportunities to investments and construction, we are committed to consistently creating new innovations in real estate that guarantees high return on investment.
Trust is a key driver of off-plan property sales, now of purchase, we are essentially selling a promise rather than a tangible product. Therefore, without trust, there would be no off-plan sales. There is a direct correlation between customer trust levels and the success of 4point Property. Trust can only be achieved through transparency in today’s digital era of immediate knowledge transfer. We always listen to the voice of our customers in addition to delivering on our promise. We consistently uphold affordability and high quality as a guiding principles in the delivery of all projects.
Moreover, we are committed to the highest levels of transparency in everything we do. Investors and stakeholders must be kept up to date on completion progress and allocation, company announcements, and any other information that is relevant and useful to them. This is what 4point has continued to focus on and this has been very key to our growth.
4Point contribution to Nigeria’s Housing Deficit
Affordability has been identified as a key barrier to home ownership in Nigeria, we were able to recognize this prevailing setback and proactively introduced an extended payment scheme that allows home owners and subscribers extend their payment up to 18 months at minimal mortgage rate. What makes customers the happiest, though, is a strong return on their investment. The convenient and flexible payment plans we created are put in place to cater to customer needs and are an adaptation to the changing market sentiment being guided by the growing interest in moving from rental living to owned homes. The Rose Gardens Series developed by 4point Real Estate are strategically located at Magboro, Aseese, Simawa, Orimerunmu and Mowe in Ogun State, Nigeria.
4Point in the future
We are committed to our international mission of developing lifestyles and enriching the lives of our residents with a focus on catalyzing the vision and development of the markets that we operate in. We intend to become the real estate developer of choice for the new generation, working together with the leadership of Nigeria and Africa to continuously innovate.
We foresee a future where Nigerians fully trust their development partners to deliver as promised because they can be trusted to keep their words, we foresee a Nigeria where property buyers confidently subscribe to off plan projects that are built to exact specification and delivered within the pre-communicated time without failure or excuses.
4point real estate is driving the reality of this future and with every milestone achieved we move one step closer to making it a reality.